E-commerce / Retail Startups in the Netherlands
18 E-commerce / Retail startups based in the Netherlands are raising on Startup Fountain right now.
Startup Fountain is a matching platform for early-stage European startups raising capital. Founders apply once, and those that pass review are put in front of investors who have already said they back that sector, stage and country — instead of cold-emailing funds one at a time.
This page describes the E-commerce / Retail companies based in the Netherlands raising on the platform right now. Every figure is an aggregate: no company is named, and a number only appears where enough companies sit behind it to mean something.
Founders. Raising in E-commerce / Retail in the Netherlands? These figures show the companies you are raising alongside, and who is funding them. See how it works.
Investors. Investing in E-commerce / Retail in the Netherlands? This is the deal flow you would see inside the platform. See how it works.
E-commerce / Retail and the Netherlands
E-commerce and Retail covers startups building the infrastructure and experiences behind online and omnichannel shopping, from checkout and logistics tools to direct-to-consumer brands themselves. More on E-commerce / Retail across Europe.
The Netherlands is one of Europe's more established early-stage ecosystems, anchored by Amsterdam with growing activity in Rotterdam and Eindhoven. More on the Netherlands.
Key figures
| E-commerce / Retail startups in the Netherlands raising now | 18 |
|---|---|
| Across all countries in E-commerce / Retail | 21 |
| Across all industries in the Netherlands | 133 |
| Joined in the last 90 days | 11 |
E-commerce / Retail is the 3rd largest of 33 sectors on Startup Fountain, with 18 companies raising, against a median of 10. E-commerce / Retail is 1.2× denser here than across the platform as a whole. Among them, the typical round is €500k – €1M. Each company here has 3.1 investors covering its sector, more than the platform average of 0.9.
11 of these 18 companies joined Startup Fountain in the last 90 days, so this is a live pipeline rather than a static list.
How this compares
| Rank among all 33 sectors on the platform, by number of startups | 3rd |
|---|---|
| Share of all startups on Startup Fountain | 11% |
| Startups in the median sector, for comparison | 10 |
| E-commerce / Retail density here versus the platform average | 1.2× |
E-commerce / Retail makes up a larger share of the Netherlands's startups than of the platform as a whole, at 1.2× the expected density.
What these companies look like
| Investors per startup (platform-wide: 0.9) | 3.1 |
|---|---|
| Typical round being raised | €500k – €1M |
Aggregates across all 18 companies; none is identified.
Most often combined with E-commerce / Retail
Sectors most often tagged alongside this one.
Keep looking
Frequently asked questions
More about how the platform works on the E-commerce / Retail page.
What is Startup Fountain?
- Startup Fountain is a matching platform for early-stage European startups raising capital. Founders apply once and are matched with investors who have stated they back their sector, stage and country; investors join to see startups that fit the criteria they set. Introductions are made through the platform rather than by cold outreach.
How many E-commerce / Retail startups in the Netherlands are raising on Startup Fountain?
- 18. That counts companies that have passed review and are marked as currently raising, not every company that has ever signed up.
How do I get introduced to investors in E-commerce / Retail?
- Apply as a startup. Applications are reviewed, and companies that pass are matched with investors whose stated focus covers their sector, stage and country. There is no cold outreach and no list to buy.
How much are E-commerce / Retail startups in the Netherlands raising?
- The typical round is €500k – €1M. Of the 18 currently raising, figures vary by stage.
How much investor interest is there in E-commerce / Retail startups in the Netherlands?
- 3.1 investors on Startup Fountain cover this space for every company raising in it, against a platform average of 0.9.
What's included in E-commerce/Retail?
- Both the tools that power online and omnichannel retail (checkout, logistics, personalization) and direct-to-consumer brands selling through those channels.
Do E-commerce investors prefer infrastructure or consumer brands?
- It varies by investor, some specialize in retail infrastructure and tooling, others focus specifically on consumer-facing brands, worth checking an individual investor's stated focus.
How do I connect with E-commerce investors on Startup Fountain?
- Apply as a startup for free, no broker fees, and get matched with vetted investors active in e-commerce and retail.
Raising for your startup?
Startup Fountain matches founders with investors who back E-commerce / Retail in the Netherlands, and introductions are requested through the platform.
See how Startup Fountain worksInvesting in this space instead? Startup Fountain is open to investors too — see how that side works.
Data as of .