E-commerce / Retail Startups
21 E-commerce / Retail startups are raising on Startup Fountain right now.
Startup Fountain is a matching platform for early-stage European startups raising capital. Founders apply once, and those that pass review are put in front of investors who have already said they back that sector, stage and country — instead of cold-emailing funds one at a time.
This page describes the E-commerce / Retail companies raising on the platform right now. Every figure is an aggregate: no company is named, and a number only appears where enough companies sit behind it to mean something.
Founders. Raising in E-commerce / Retail? These figures show the companies you are raising alongside, and who is funding them. See how it works.
Investors. Investing in E-commerce / Retail? This is the deal flow you would see inside the platform. See how it works.
What counts as E-commerce / Retail
E-commerce and Retail covers startups building the infrastructure and experiences behind online and omnichannel shopping, from checkout and logistics tools to direct-to-consumer brands themselves. It's a broad category, so investors typically specialize further, some focus purely on infrastructure, others on consumer brands.
Key figures
| E-commerce / Retail startups raising now | 21 |
|---|---|
| Joined in the last 90 days | 13 |
E-commerce / Retail is the 3rd largest of 33 sectors on Startup Fountain, with 21 companies raising, against a median of 10. Among them, the typical round is €500k – €1M. Each company here has 2.7 investors covering its sector, more than the platform average of 0.9. E-commerce / Retail companies most often also work in Circular Economy, which 7 of them are tagged with.
13 of these 21 companies joined Startup Fountain in the last 90 days, so this is a live pipeline rather than a static list.
How this compares
| Rank among all 33 sectors on the platform, by number of startups | 3rd |
|---|---|
| Share of all startups on Startup Fountain | 11% |
| Startups in the median sector, for comparison | 10 |
What these companies look like
| Investors per startup (platform-wide: 0.9) | 2.7 |
|---|---|
| Typical round being raised | €500k – €1M |
| Countries holding half of these companies | 1 |
Aggregates across all 21 companies; none is identified.
Most often combined with E-commerce / Retail
Sectors most often tagged alongside this one.
E-commerce / Retail startups by country
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Frequently asked questions
What is Startup Fountain?
- Startup Fountain is a matching platform for early-stage European startups raising capital. Founders apply once and are matched with investors who have stated they back their sector, stage and country; investors join to see startups that fit the criteria they set. Introductions are made through the platform rather than by cold outreach.
How many E-commerce / Retail startups are raising on Startup Fountain?
- 21. That counts companies that have passed review and are marked as currently raising, not every company that has ever signed up.
How do I get introduced to investors in E-commerce / Retail?
- Apply as a startup. Applications are reviewed, and companies that pass are matched with investors whose stated focus covers their sector, stage and country. There is no cold outreach and no list to buy.
How much are E-commerce / Retail startups raising?
- The typical round is €500k – €1M. Of the 21 currently raising, figures vary by stage.
How much investor interest is there in E-commerce / Retail startups?
- 2.7 investors on Startup Fountain cover this space for every company raising in it, against a platform average of 0.9.
Are the startups counted here named?
- No. Every figure on this page is an aggregate across the whole group, and a statistic is only published where enough companies sit behind it that no single one can be read off it. Company names are visible only to investors inside the platform.
How current are these figures?
- They are rebuilt from the live platform data, and the date they were last refreshed is shown at the foot of this page. The counts move as startups join, finish raising, or are reviewed.
What's included in E-commerce/Retail?
- Both the tools that power online and omnichannel retail (checkout, logistics, personalization) and direct-to-consumer brands selling through those channels.
Do E-commerce investors prefer infrastructure or consumer brands?
- It varies by investor, some specialize in retail infrastructure and tooling, others focus specifically on consumer-facing brands, worth checking an individual investor's stated focus.
How do I connect with E-commerce investors on Startup Fountain?
- Apply as a startup for free, no broker fees, and get matched with vetted investors active in e-commerce and retail.
Raising for your startup?
Startup Fountain matches founders with investors who back E-commerce / Retail, and introductions are requested through the platform.
See how Startup Fountain worksInvesting in this space instead? Startup Fountain is open to investors too — see how that side works.
Data as of .