Willow
Willow offers a simple and therapeutic AI-driven solution for families to collaboratively capture life stories and digitally preserve them for future generations.
Achievement
Traction: 160k customers reach, partnering with the biggest funeral homes in our pilot markets France, Austria and Germany Profitability: We only need 3000 customers to become profitable. This equals 2% of our current customer reach, established in only 4 months- and we're just getting started 🚀 Business model: B2B2C for rapid scaling; €299 price (€100-150 during the pilot phase), testing subscription and bundle pricing options during pilot phase, 30% commission for partners (funeral homes integrate our solution as an opt out option in their funeral packages) Product: Clickable prototype + AI POC developed in the last 4 months. Release of beta version planned for September 15th Fundraising: €400k open, target of €1M for 2 year run rate. Lead investor is an Austrian VC
Industry
Health, Social, Saas
SDGs
"Industry, innovation and infrastructure (SDG #9)", Good health and well-being (SDG #3), Sustainable cities and communities (SDG #11), Gender equality (SDG #5), Decent work and economic growth (SDG #8), "Peace, justice and strong institutions (SDG #16)"
Patent information
As a tech service company, we have had discussions with patent offices to understand whether our business could be put at risk or protected in any way against competition. We reviewed several areas of our company: core code of our solution, QR codes on gravestones, concept and ideas, name and business model. We found only one avenue for patent protection that we will investigate further in due time: our in-house AI algorithms that will help build and structure life stories, as well as our video generation solution. We anticipate starting our development by leveraging existing APIs to establish our MVP, but plan to build a proprietary AI model once we have sufficient data to train it. Only then then will it make sense to engage in patent protection activities.
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