MANA
The one-stop, gamified wellness platform and ecosystem combining mental & physical health with AI, rewards, and social connectivity for 4.3 billion young adults.
Achievement
Within just six months, and with minimal marketing initiatives, we've successfully attracted over 750 users to our beta phase. These dedicated users have collectively accumulated over 41.000 MANA points, demonstrating high engagement and the effectiveness of our platform in motivating wellness activities. A particularly notable achievement has been our ability to secure 9 Elite subscriptions (€79.95 pm.), a clear indicator of our product's value and the market's willingness to pay for enhanced features, achieved without any targeted marketing efforts. This signifies that these users sought out our platform on their own initiative. This success has highlighted the necessity for team expansion to ensure we continue to provide exceptional support and develop our offerings. Moreover, our venture into merchandising, including shirts and accessories, has validated our monetization strategy, confirming our community's interest in supporting the MANA brand beyond the digital platform. The positive reception to our merchandise also reflects the strong brand identity we've built, resonating with young audiences who aspire to be part of the MANA community and showcasing our community's loyalty. MANA has received an endorsement from the Dutch government, which awarded us a grant in recognition of our innovative approach to encouraging youth wellness. This not only acknowledges our efforts but also positions us favorably for further governmental support and collaboration. Adding to our achievements, the engagement metrics from our platform have been very positive: - Habits Completed: Over 32.000, showcasing our users' commitment to their wellness journeys. - XP Earned: Over 377.000, highlighting the gamified aspect of our platform that keeps users motivated. - Mindset Routines Completed: 526, underscoring the importance of mental health in our community. - Trainings Logged: 8.800, reflecting active participation in physical wellness activities. - Top Level Member: Reached level 36, showcasing the dedication and progress of our most engaged users. Collectively, these achievements highlight not just MANA's growth and user engagement but also our strategic ability to scale, understand our customer acquisition channels, and monetize our community effectively. With governmental support and a growing user base, MANA is well-positioned to make a lasting impact on wellness at both a personal and societal level.
Noord-Brabant
SDGs
Climate action (SDG #13), Good health and well-being (SDG #3), No poverty (SDG #1), Zero hunger (SDG #2), Quality education (SDG #4), Gender equality (SDG #5), Clean water and sanitation (SDG #6), Affordable and clean energy (SDG #7), Decent work and economic growth (SDG #8), Reduced inequalities (SDG #10), Sustainable cities and communities (SDG #11), Responsible consumption and production (SDG #12), Life below water (SDG #14), Life on land (SDG #15), "Peace, justice and strong institutions (SDG #16)", Partnerships for the goals (SDG #17)
Patent information
We have secured an EU copyright registered patent for our name and logo, MANA, ensuring our brand is protected across the European Union. A commitment to safeguarding our brand's unique elements, from content to design, all of which are meticulously crafted in-house thanks to our team's deep expertise in design and branding. Furthermore, understanding the value of our technological infrastructure, we have taken steps to patent our platform's code base. This is a strategic measure to protect the proprietary technology that underpins our platform, ensuring that the innovative features and functionalities exclusive to MANA remain our competitive advantage.
