E-commerce / Retail Investors Investing in Sweden
3 investors back E-commerce / Retail startups in Sweden on Startup Fountain.
Startup Fountain is a matching platform for early-stage European startups raising capital. Investors join it themselves and set out what they invest in, so a founder can ask for a warm introduction rather than send a cold email.
This page describes the investors backing E-commerce / Retail startups in Sweden. It is not a scraped directory — everyone counted here chose to be on the platform and can be reached through it. The figures cover all of them; the funds named further down are some of the investors on the platform.
Founders. Raising in E-commerce / Retail in Sweden? These are the investors you could be introduced to. See how it works.
Investors. Investing in E-commerce / Retail in Sweden? This is who else is active, and what they back. See how it works.
E-commerce / Retail and Sweden
E-commerce and Retail covers startups building the infrastructure and experiences behind online and omnichannel shopping, from checkout and logistics tools to direct-to-consumer brands themselves. More on E-commerce / Retail across Europe.
Sweden has one of the Nordics' most established startup ecosystems, centered on Stockholm, with a strong track record of scaling companies internationally. More on Sweden.
Key figures
| Investors backing E-commerce / Retail startups in Sweden | 3 |
|---|---|
| Across all countries in E-commerce / Retail | 56 |
| Across all industries in Sweden | 83 |
| Additionally investing Europe-wide, without naming countries | 30 |
The headline figure counts investors who named Sweden in their stated geographic focus. A further 30 invest across all of Europe, including here, without naming individual countries.
3 of the 56 E-commerce / Retail investors on Startup Fountain cover Sweden.
How this compares
Some of the funds active in E-commerce / Retail in Sweden
Some of the investors on the platform, with the geography and sectors they set themselves. Angels are counted above but never named.
Keep looking
Frequently asked questions
More about how the platform works on the E-commerce / Retail page.
What is Startup Fountain?
- Startup Fountain is a matching platform for early-stage European startups raising capital. Founders apply once and are matched with investors who have stated they back their sector, stage and country; investors join to see startups that fit the criteria they set. Introductions are made through the platform rather than by cold outreach.
How many investors back E-commerce / Retail startups in Sweden on Startup Fountain?
- 3 investors have named this as something they invest in and accept introductions for it. The figure counts investors who joined the platform and set their own criteria — it does not include the wider group who only receive deal-flow updates.
What's included in E-commerce/Retail?
- Both the tools that power online and omnichannel retail (checkout, logistics, personalization) and direct-to-consumer brands selling through those channels.
Do E-commerce investors prefer infrastructure or consumer brands?
- It varies by investor, some specialize in retail infrastructure and tooling, others focus specifically on consumer-facing brands, worth checking an individual investor's stated focus.
How do I connect with E-commerce investors on Startup Fountain?
- Apply as a startup for free, no broker fees, and get matched with vetted investors active in e-commerce and retail.
Raising in E-commerce / Retail?
Founders apply once and request warm introductions to the investors counted above, rather than cold-emailing them.
See how Startup Fountain worksAn investor yourself? See how the investor side works.
Data as of .