Mamosa is developing a comprehensive platform for Middle East and Africa region to empower individuals by helping them discover their talents, learn new skills, and utilize their expertise to generate income, ultimately enabling them to support themselves and their loved ones with a unique blend of personalized guidance and innovative features.

Achievements during Phase 1 (2022) of Technical Feasibility Study: Technical Development of the App: 1. Successfully crafted a functional design based on feedback from a survey of 1500 potential users from Iraq, implementing a user-friendly interface CMS. 2. Addressed financial aspects, including the technical linking of payment methods. Resolved the issue by managing payments from the Netherlands and integrating Apple Pay and Android/Google. 3. Ensured server location in the Netherlands to maintain stability during peak traffic, aligning with UN organization requirements. Market Research and Innovation: 1. Conducted comprehensive market research on payment methods, guiding integration strategies on the website. 2. Identified gaps in existing e-learning platforms in the MENA region. 3. Innovatively introduced an online marketing platform (Bazar) and downloadable resources to the market. Regulatory and Ownership Considerations: 1. Adhered to legal advice regarding contracts, copyright, and legal jurisdiction. 2. Addressed potential challenges in intellectual property and contractual issues. Financial Achievements: 1. Successfully secured €40,000 in subsidy, being one of the 20 companies awarded out of 70 applicants in response to the RVO's SBIR call. Costs and Pricing Strategy: 1. Researched and compared costs of video and voice-over processing between companies in Iraq and the Netherlands. 2. Defined costs for courses, offering a free app download and initial lessons, with affordable complete course prices. Understanding the Target Group: 1. Determined the necessity of offering training courses in Arabic and Kurdish for better outreach. Content Development: 1. Successfully conducted in-house development of initial lessons as examples for the app's launch. 2. Achieved consistency in content, style, learning objectives, and appearance across all training courses. 3. Successfully planned the development of courses in Iraq, involving activities such as video recording, editing, translation (Arabic<>Kurdish), and voice-over. Manual Creation: 1. Successfully investigated the need for a comprehensive manual for trainers to guide them in the course development process. 2. Developed a successful manual outlining procedures for creating courses and uploading them into the system. Partnership Exploration: 1. Explored partnerships with UN organizations, iNGOs, and local organizations in Iraq.